What is included in the pilot from £597?

The baseline scope includes a readiness review, one campaign, up to two ad groups, three message directions, intent mapping, UTM parameters, OpenAI Ads Pixel and GA4 setup, landing-page review, launch QA and an initial data review. Final scope depends on account and site eligibility.

Is media spend included in £597?

No. £597 is the starting price for planning and launching the pilot. Media spend is paid directly to OpenAI. A new landing page, Conversions API implementation or ongoing optimisation may be quoted separately.

Do you guarantee leads or a specific cost per click?

No. Delivery and cost depend on the auction, relevance, offer, landing page, competition, bid and rollout availability. We define a test, measure meaningful actions and make decisions from evidence without guaranteeing results.

CHATGPT ADS · PILOT FOR UK BUSINESSES

ChatGPT advertising. Pilot from £597.

Your advert may appear beneath an answer while a user explores, compares or decides. We prepare a controlled launch — from conversation intent to a measurable lead.

Check business readiness View pilot scope

Media spend is paid directly to OpenAI and is not included. Launch depends on account eligibility, advertising policies and delivery availability.

ConversationA user explores, compares or selects an option.

Sponsored advertA separate card below the answer — not part of it.

Page and leadAligned landing page, UTM, Pixel, GA4 and qualification.

MAC LEE DESIGNS process model. OpenAI’s official documentation defines the format and delivery rules.

UKOfficially listed as an Ads Manager availability country.

CPC / CPMTwo buying models documented in Ads Manager.

UTM + Pixel + CAPIClick and conversion measurement with appropriate consent controls.

FROM READINESS TO FIRST DATA

Four stages. Each ends with a decision.

We do not launch simply because the channel is new. First, we check whether the offer, policies, landing page and measurement support a fair test.

1.0
Qualify.
We review Ads Manager access, category and claim compliance, lead economics and landing-page readiness.
2.0
Map intent.
We define useful conversation moments, context hints, messages and the destination page without treating context hints as exact-match keywords.
3.0
Build and measure.
We configure the campaign, ad groups, creative, UTM parameters, OpenAI Ads Pixel and GA4. We add Conversions API when the site stack and pilot scope justify it.
4.0
Launch the test.
We complete QA, publish the approved variant and review early evidence: delivery, clicks, cost, conversions and enquiry quality.

CHATGPT ADS PILOT

£597from

A one-off planning and launch scope. After the initial test period, we recommend one of three decisions: continue, improve or stop.

Book a readiness review

Review	Eligibility, policies, offer, landing page and the definition of a valuable lead.
Structure	One campaign and up to two ad groups.
Message	Intent mapping, context hints and three creative directions.
Measurement	UTM, OpenAI Ads Pixel and GA4, plus a CAPI recommendation where needed.
Launch	Technical QA, activation and an initial data review.
Not included	Media spend, a new complex landing page, CAPI implementation and ongoing optimisation where required.

HONEST QUALIFICATION

A new channel only helps the right problem.

A good pilot candidate

A UK business with one clear service, audience and next action.
Customers normally compare options or need explanation before contacting you.
The site can measure a lead, booking, order or another meaningful event.
The business accepts a test and evidence-led decisions without a result guarantee.

Fix the foundation first

No single offer or suitable destination page.
No definition of a valuable lead.
Claims may conflict with advertising policies.
An expectation of influencing ChatGPT answers or guaranteed sales.

QUESTIONS BEFORE LAUNCH

What should a UK advertiser know?

Is ChatGPT advertising available to UK businesses?

OpenAI officially lists the UK as a country where Ads Manager is available to eligible advertisers. The programme is rolling out in phases, so manager access does not mean full delivery to every UK ChatGPT user.

Am I paying to influence an answer?

No. OpenAI says adverts are separate from answers and labelled as sponsored. Advertisers cannot shape, rank or alter ChatGPT answers.

How can an advert be matched?

OpenAI documents signals including the context and intent of the current conversation, the landing page, ad copy, context hints and broader signals when personalisation is enabled. Context hints are not exact-match keywords and do not guarantee delivery.

How much does a click cost?

There is no guaranteed rate. OpenAI suggests a US$3–5 starting point for a maximum CPC, not a promised click cost. Actual pricing depends on the auction, relevance, competition, bid and delivery availability.

How do you measure conversions?

We combine UTM parameters, Ads Manager reporting, OpenAI Ads Pixel and GA4. Where the stack and scope justify it, we recommend Conversions API. Events and consent controls must reflect the real business process and privacy obligations.

Is MAC LEE DESIGNS an OpenAI partner?

No partnership or affiliation is implied. MAC LEE DESIGNS prepares and manages the pilot as an independent agency using OpenAI’s public tools, documentation and policies.

THE FIRST DECISION

First, let’s decide whether the campaign is worth launching.

In a short review, we assess access, offer, landing page and measurement. If the foundation is not ready, we will say so before media spend begins.

Book a readiness review Read the guide

ChatGPT advertising. Pilot from £597.

Qualify.

Map intent.

Build and measure.

Launch the test.

A good pilot candidate

Fix the foundation first

First, let’s decide whether the campaign is worth launching.