Selected projects · 2026

A portfolio of projects
built for visibility.

From community platforms to business websites, SEO, AI SEO and international expansion. Below are selected projects we actively develop or have delivered.

● Real projects

From a local website to a platform
for an entire community.

These projects best show our direction: credible design, content strategy, local visibility, AI SEO and digital systems built around real client acquisition.

CY
Expansion

MAC LEE DESIGNS Cyprus

Our Cyprus-facing expansion, built around websites, SEO, AI SEO, multilingual communication and client acquisition for businesses operating in Cyprus.

Cyprus AI SEO Multilingual

A UK digital standard adapted to the Cypriot market and the Polish-speaking niche.

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PL
In progress

Cyprus PL Hub

A platform for the Polish community, businesses and customers connected with Cyprus. We are developing it as a bridge between information, local visibility and communication for Polish audiences on the island.

Community hub Cyprus Polish market

Currently developed as another platform-led expansion direction.

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MSM
Business website

MSM Building Services

A website for a UK building services company, prepared for local visibility, credibility and customer contact. The project focuses on what service businesses need most: fast offer clarity, trust and a simple contact path.

UK construction Local SEO Lead generation

A smaller project, but a practical example of a service website for a local market.

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BMS
Brand site

BudMS

A project for a construction brand operating in Poland, focused on a professional image and clear service presentation. A simple, structured online presence that supports trust and client conversations.

Polish market Brand image Construction services

A good site does not have to be overloaded when the structure and business goal are clear.

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LT
Live website · completed project

Libro Tax

A new bilingual website for an accountancy practice serving businesses and entrepreneurs across the UK. Its architecture organises services for limited companies, self-employed people and landlords, with each journey moving from a plain-English explanation to a conversation with the Libro Tax team.

UK accounting PL/EN experience Service architecture SEO and content

The project brings together bookkeeping, payroll, Self Assessment, MTD and landlord services with a clear enquiry path and a foundation for ongoing content growth.

View completed project →
SWR
Latest version · playable now

Speedway World Rider

A self-initiated MAC LEE DESIGNS product experiment that turns the browser into a speedway track. The game combines a cinematic intro, responsive controls, grip and slide simulation, three play modes and a global results leaderboard.

Game UX Canvas interaction Mobile controls TV / POV camera Live leaderboard

The experiment demonstrates our product design, animation, interaction logic and responsive experience capabilities across desktop and mobile.

Play now →
Current Speedway World Rider gameplay in TV camera view with the race track and global leaderboard
P9
Ecommerce · in progress

Project Nine / Football Gift Sets

A new project for a UK brand creating practical, ready-to-gift sets for people who play football. We are shaping the offer positioning, Shopify store architecture, low-friction purchase journey and a black-and-gold visual system for the UK market.

Shopify UK ecommerce Offer strategy Purchase UX

The public domain currently shows the brand launch page. The full store and purchase experience are in development.

View preview →
Some projects are our own platforms and expansion directions. Some work for larger organisations is covered by commercial confidentiality, so this portfolio presents selected public projects that best show how we think and build.
● Our standard

We do not design only the look.
We design the customer's decision.

We treat portfolio as evidence of our thinking: a website should be fast, clear, credible, ready for SEO and understandable to both people and AI systems.

01

Strategy before design

We first organise the market, audience, offer and differentiation. Only then do we build layout, content and contact paths.

02

SEO and AI SEO from day one

Heading structure, schema data, FAQs, internal linking and clear service descriptions are part of the project, not an afterthought.

03

Contact without friction

A good website does not only look professional. It guides the customer towards an enquiry, call, booking or purchase.

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